A large part of the public relations profession involves working with the media. Public relations seeks to garner publicity that benefits a client. Mass media is the preferred channel for reaching out to the public because audiences view media coverage as more credible than traditional advertising or promotional efforts.
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.
Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers can choose from a wide range of different types of newspapers, including local, regional or national titles published in daily, evening, weekly or Sunday editions.
Electronic media refers to all means of sharing information, such as radio, television, internet etc. It is a media that can be shared on electronic devices for the audience viewing and can be broadcasted to the wider population. Electronic media remains active 24X7. You can watch news channels any time of the day to get news updates or can watch live programs or events on televisions, smart phones etc.
Social media is any digital tool that allows users to quickly create and share content with the public. Social media encompasses a wide range of websites and apps. Some, like Twitter, Facebook & Instagram specialize in sharing links and short written messages. Others, like Instagram and TikTok, are built to optimize the sharing of photos and videos.
A brand is a feature or set of features that distinguish one organization from another. A brand is typically comprised of a name, tagline, logo or symbol, design, brand voice, and more. It also refers to the overall experience a customer undergoes when interacting with a business — as a shopper, customer, social media follower, or mere passerby.
Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It could be a product, service, or campaign. Celebrity endorsements were the original form of influencer marketing. The power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.
Event marketing is a strategy marketers use to promote their brand, product, or service with an in-person or real-time engagement. These events can be online or offline, and companies can participate as hosts, participants or sponsors. We use both inbound and outbound event marketing strategies for promotional purposes.